Monthly Archives: August 2013

Adobe Creative Cloud did not cause the sky to fall

Most of the dust has settled around Adobe’s announcement that CS6 would be the last non-subscription version of it’s software and would be replaced by Creative Cloud (CC) which is subscription only. There was a lot of concern in some quarters that this was anti-consumer, or anti-consumer choice, but I don’t see it that way. Much of these opinions seemed to come from two factions, those who are running marginal businesses and who tended to buy upgrades only every few years, and the Luddite faction that have a hard time with change.

In my view, $50.00 per month for EVERYTHING ADOBE MAKES is a DEAL. If your creative business cannot support $600 a year for critical software, (without which you could not even be in business), then you should probably consider doing something else with your life.

A big advantage to the subscription service is that updates can be rolled out continually. We accept this for almost all other software, including the OS, so it makes sense here as well. Speaking for myself, I find that small incremental updates are a lot easier to deal with then the 2-3 days of installation/learning curve that used to happen under the old regime of 18-24 month major updates. Hopefully this aspect will encourage Adobe to be more assiduous with bug fixes as their software is buggier (but also more complex) than most.

Part of the concerns that people had hinge on some other things, such as Adobe’s very bad reputation for customer service (it sucks), and with concerns about how CC works with regard to your internet connection (or lack of in certain cases like extreme travel). Most of these concerns go away when people come to understand that the software is local on your machine and that it doesn’t stop working if you are not connected to the Internet, even for extended periods. There have been a few hitches/glitches with the authentication process. I, myself, had a bad day where the authentication server was down just as my CC called home, causing my Adobe Premiere Pro to lose all its presets making it unusable. However after only two hours on hold, I was able to get customer service to fix the problem. Adobe does seem to be fixing these issues and making the authentication process more robust.

It would be nice if Adobe would improve it’s customer service, however, and I have a few ideas about how they can do that- stay tuned.